01
Logo Design
Initial concepts leaned heavily on creating that ‘market’ and merchandise feel using barcodes, tags, and a colorful overhead view of a tent bazaar. The client eventually wanted to lean more towards a wordmark resembling a thicker barcode while retaining a primary vibrant and electric purple color scheme.
Final Logo
Final Icon
02
Print Collateral
Using the new logo and color schemes, new employee shirts, merch and bonus stickers were created and expanded the brand even further.
03
Digital Marketing
With Bargains in a Box being their retail store fronts, they attract an older demographic seeking the best deals. However their social media platforms still needed a lot of outreach, so we created a digital style that focused on minimalist illustrations playing with the traditional hand written script you’d see (and still see) in supermarkets around the globe.
04
Web UI
The Web UI is clean, minimal, and colorful. Though many of the products provided are generic brands, this allowed us to use a wide library of 3D assets to really show the products in a unique setting.
