Buona Beef

Illustrations / Web & Mobile UI

Buona Beef is a Chicagoland Italian Beef fast food staple. While their branding remains the same, they contracted Off Center to update and refresh their desktop and mobile design

01 Mobile UI

To match the illustrative style of their logo, I decided to hand-draw a variety of icons and convert them to SVGs to utilize in-app and throughout other branding.

Popular

Classics

Beef

burgers

hotdogs

BBQ

pizza

Desserts

sandwiches

Soup

salads

sandwich box

Kids Meals

sides

Drinks

Early explorations of the mobile app drew in their strong branding to make certain areas pop more than others and really distinguish the mobile app from other fast-food competitors.

02 Web UI

Much of the website was designed with strong contrasts in mind. Large text, hot orange colors, and beautiful images to focus attention to certain areas on the page. Buona wanted to make a bold statement to go along with their bold classics.