01
Logo Design
Early logo concepts ranged from illustrative to simplistic and geometric in nature. This eventually led the client to lean more towards a minimal approach that would be more recognizable as an icon and in smaller formats on products.
Early Concepts
The color palette that was crafted using hues that are warm and ‘plant-based’ while secondary colors are primarily used to emphasize the flavors or ‘feelings’ of each of the products.
Color Palette
The final logo was simplified and more abstract with the intent of utilizing it for micro printing, embroidery, and other various print collateral items that would boast a recognizable brandmark without too much detail.
Final Logo
Grow method iconography is used to distinguish each product and allows further transparency for the customer.
02
Packaging Design
The Noble Leaf packaging puts a heavy emphasis on nature and a specific “feeling” for each product. Each uses a 2-tone color scheme from the secondary color palette.
03
Web UI
To keep inline with the wholesome and organic feeling, the overall design of the website kept it minimal with open spaces to allow breathing room and focal areas where the story and messages could gain more traction with the customer.